LinkedIn is raising the level of its event game. The platform has also added new features which have enhanced LinkedIn events being created, promoted and managed easily. Such updates will assist the marketers, business owners and event organizers to save time and still reach the right audience more efficiently.
Why, and what is new, shall we have a closer look at.
What’s New for LinkedIn Events?
Have you ever hosted or attended LinkedIn Events? If yes, then you may have realized how much they are beneficial when it comes to connection building and expanding your network. However, it is not always that easy to control an event, particularly online.
To simplify the matter, LinkedIn has introduced two additional integrations of events, ON24 and Cvent. These tools will assist you in planning, promotion, and analysis of your events without having to balance between different platforms.
- ON24 Integration: It is convenient to the people who organize virtual events. It is now possible to create and manage a LinkedIn Event in ON24. It implies not doing the same work twice, reduced technical issues, and a more enjoyable experience to your audience.
- Cvent Integration: Cvent is an event management system. When you integrate with LinkedIn, you are able to link Cvent event data with LinkedIn. This enables you to view the registered, be able to track engagement and even target the attendees in the future through a LinkedIn ad.
All these integrations combined simplify the process of organising LinkedIn Events and make it more efficient.
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Why This Update Matters?
These are not mere updates on convenience, but about making LinkedIn Events more powerful to the businesses and marketers.
The new features can be useful in the following way:
- Smart Marketing: With the Cvent and ON24 integrations, you will be able to get information on the attendees and generate leads. This implies that you will be able to make follow up to those interested in your event and convert them into potential customers.
- Better Event Promotion: LinkedIn has also added new advertising options. You can now run ads with a “lead generation” goal. That is, you do not need to take additional measures in order to gather information on attendees in your event promotions.
- Smoother Workflow: This is because now LinkedIn Events have been integrated with mainstream event platforms and can now be managed in a single location. No longer will there have been a change of tools or manually importing data.
- Better Retargeting: Attending the events is also easier to retarget through the event integrations. In case a person visited one of your webinars or events, it is possible to offer related ads to them or ask them to visit the further events.
Concisely, these updates save you time, save you energy and make you get more out of any event.
How to Make the Most of LinkedIn Events?
In case you want to make use of these new updates, the following are some of the few tips that you can follow:
- Plan ahead: Before you organize a LinkedIn Event, see whether your webinar or event software is compatible with ON24 or Cvent.
- Have a meaningful objective: Do you sell a product, train your followers, or create brand awareness? You can use it to form your event and your advertisements.
- Use lead generation tools: Pick the lead generation objective when you promote your event on LinkedIn.
- Follow up: You can do more than just follow up. Send thank-you notes, provide highlights or ask people to join in the next session.
- Track results: Use the analytics of LinkedIn or your connected platform to track what has been the most successful.
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The Bigger Picture
The new event integrations with LinkedIn are indicative of the fact that it is not a place to post jobs or network anymore. It is becoming an entire event-marketing area with professionals in one location to host, promote, and measure success.
As a marketer, coach, or a business owner, it is easier to achieve your objectives with the aid of LinkedIn Events through these updates. On ON24 you can host virtual sessions, Cvent can be used to manage registrations and you can have targeted ad campaigns that lead to actual lead generation and improved marketing automation outcomes.
Therefore, in case you have not used LinkedIn Events yet, now is the most appropriate time to begin using it. It is much easy, more intelligent, and with these new integrations, much more effective than the past.
