Planning an event-be it a webinar or, product launch, or webinar, comes with one big challenge: making it easy for people to remember it. This is where the simple yet powerful add to calendar link comes in. With one click, your audience can save your event to their calendars. No muss, no fuss-just seamless reminders.<\/p>\n
Let\u2019s walk through everything you need to know to create a strong add to calendar link in your emails, so attendees hit \u201cSave\u201d instead of \u201cForget.\u201d<\/p>\n
Including an add to calendar action in your emails can:<\/p>\n
In fact, enabling users to sync your event with their calendars has been shown to maximize engagement and attendance.<\/p>\n
Not all calendar platforms integrate the same way. Here\u2019s how support stacks up:<\/p>\n
Calendar Platform<\/strong><\/td>\n| Accepts ICS File<\/strong><\/td>\n | Accepts Direct Link<\/strong><\/td>\n<\/tr>\n | Google Calendar<\/span><\/td>\n | Yes<\/span><\/td>\n | Yes<\/span><\/td>\n<\/tr>\n | Outlook.com \/ Office 365<\/span><\/td>\n | Yes<\/span><\/td>\n | Yes<\/span><\/td>\n<\/tr>\n | Yahoo \/ AOL<\/span><\/td>\n | Yes<\/span><\/td>\n | Yes<\/span><\/td>\n<\/tr>\n | Apple Calendar<\/span><\/td>\n | Yes<\/span><\/td>\n | No<\/span><\/td>\n<\/tr>\n | Outlook Desktop App<\/span><\/td>\n | Yes<\/span><\/td>\n | No<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | For maximum reach, include both an .ics calendar file (widely compatible) and direct links for Gmail or webmail users.<\/p>\n |