Snapchat just rolled out a fun new way to grow subscriptions organically. It\u2019s all about sharing. The new “Buddy Passes” feature enables Snapchat+ members to gift friends a complimentary week of Snapchat+ access. Yep, it\u2019s like saying \u201ccome see why I upgraded\u201d without spending a penny.<\/p>\n
Here\u2019s how it works: on the first day of each month (if you’re on an annual plan) or the first day of your billing cycle (on a monthly plan), each Snapchat+ subscriber receives three Buddy Passes. Each pass unlocks seven days of Snapchat+ for a friend. Simple, effective, and totally shareable.<\/p>\n
With over 15 million Snapchat+ users currently enjoying the extras, the possibilities are endless. If everyone uses all three passes, that\u2019s potentially 45 million people getting a free taste of Snapchat+ each month, talk about explosive social marketing.<\/p>\n