{"id":8134,"date":"2025-11-09T11:55:47","date_gmt":"2025-11-09T11:55:47","guid":{"rendered":"https:\/\/nomadzdigital.com\/blog\/?p=8134"},"modified":"2025-11-07T12:10:56","modified_gmt":"2025-11-07T12:10:56","slug":"new-on-instagram-competitor-analytics","status":"publish","type":"post","link":"https:\/\/nomadzdigital.com\/blog\/new-on-instagram-competitor-analytics\/","title":{"rendered":"New on Instagram: Competitor Analytics"},"content":{"rendered":"

There is a significant change you should be aware of in case you use Instagram as your brand, business, or creator profile. Instagram has recently added a new button known as Instagram competitor insights, and it is set to allow you to compare your performance with other players within your domain. This goes a long way in social media analytics, particularly for professional users.<\/p>\n

What is Instagram Competitor Insights?<\/h2>\n

In your Professional Dashboard, Instagram is currently launching a competitive measuring tool for professional profiles. The functionality enables you to choose up to ten additional accounts and compare the important metrics, such as the growth of followers and the frequency of posting, next to each other. Concisely, you will be in a position to see your performance in comparison with other makers or brands. This is what Instagram competitor insights entail.<\/p>\n

The roll-out is aimed at professional profiles, meaning your professional accounts feature must be activated to access this. Brands and influencer accounts will now have additional visibility on their competitive front.<\/p>\n

Also Read: Instagram Reaches 3 Billion Users: What\u2019s New?<\/a><\/strong><\/p>\n

The importance to brands and creators<\/h2>\n

The availability of insight into Instagram competitors is a new layer or dimension of strategy for planning content. You are no longer forced to merely view your own metrics in isolation, but you can now compare yourself with others. That will assist you in determining where you are not performing well and where it can be an opportunity.<\/p>\n

Here, an example is that one of your competitors may post their Reels more often or that they grow their followers at a faster rate by following specific posting patterns. With the competitive metrics tool, you are able to pick up those trends and shape your strategy by them.
\nThis feature reinforces the value of Instagram for professional users. The new professional accounts feature upgrade is clearly aimed at giving business and creator profiles more advanced tooling.<\/p>\n

How to use the feature smartly?<\/h2>\n

If you\u2019ve got access to these new insights, here\u2019s how to make them work for you:<\/p>\n