Why Retargeting Works
Where We Retarget
How We Build Segments
What You Get Back
They almost bought. They didn't forget. They just got distracted, and distraction is the only thing standing between a browse and a sale. We bring them back before someone else does.
Every visitor who leaves without converting still told us something. Let’s not waste that information.
Retargeting that remembers what matters. We segment by intent, not just site visits, so follow-ups feel relevant, not repetitive.
Segment by behavior,
not by visit.
We treat cart abandoners, browsers, and past buyers differently because they are.
The message grows with the person, not the same ad on repeat.
One audience, followed consistently across every platform that matters.
Just enough reminders to bring someone back, never enough to push them away.
Someone who added to the cart isn't unsure about the product. They're unsure about it now. Most retargeting treats every visitor the same. We don't.
Retargeting strategy built around cart-stage segmentation and cross-platform sequencing.
Decathlon®
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Stats:
Conversion: +48%,
Cost Per Acquisition: -23%
"We'd written off retargeting as background noise until we saw what actually happened to our abandoned carts once Nomadz got involved."
Of abandoned sessions re-engaged within the retargeting window.
Quarterly recovered sessions
Not instantly; that feels creepy. Not too late either, or they've forgotten you. We adjust the timing depending on who they are.
Depends on how it's done. Same ad fifteen times? Annoying. A relevant one, shown a couple of times, with the frequency capped? That actually brings sales back.
People mix these up a lot. Retargeting's usually ads following you around. Remarketing's more like emails to people already in your database. We use whichever fits, not whichever sounds cooler.
We don't just run one ad on repeat. The message changes as someone sees it more, so it's not the same pitch shouted a third time.
It's different now, not dead. First-party data does most of the work cookies used to. If an agency is still relying on old-school tracking, it's worth asking why.
No fluff, no guesswork. Just what's bringing people back, and what's just burning the budget.