Importance of Conversion Rate as Never Before
A conversion rate is the percentage of visits that result in a desired action, such as a purchase, a newsletter
Performance Marketing
Performance Marketing
Customer Acquisition Cost (CAC): Formula, Calculator & More
The customer acquisition cost (CAC) is one of the most essential metrics used in the modern competitive market to estimate
Influencer Marketing
Best Influencer Analytics Tools in 2025
By 2025, influencer marketing will be an integral part of the plans of most brands. However, the new role of
Social Media Marketing
Social Media Impact: Pros & Cons You Should Know (2025)
Social media impacts our lives in various ways, from individuals running a business and maintaining an online presence to serving
Social Media Marketing
5 Best Instagram Bots To Know in 2025
Instagram still counts over a billion users per day, and creators, brands, and influencers must think of brilliant ideas to
Performance Marketing
Lead Management: Definition, Software & More
Lead management is the key to a productive sales process. Approximately 47% of customers are inclined to buy products from
Rich Media Marketing
Everything You Need to Know About the Campaign Management Software
Are you juggling multiple ad campaigns without clear visibility and wasting hours on manual tracking? Welcome to the only place
Performance Marketing
Brand Tracking: Tools, Metrics & Benefits for 2025
Brand tracking is a term that simply refers to tracking a brand, but holds more power. According to Circle Research,
Email Marketing
Best Email Template Builder for Beginners: Quick Guide
Looking for the best email template builder from which to jump-start your campaigns? In this blog, we will talk about
Email Marketing
Email Testing Tools You Need to Boost Campaign Performance
Email campaigns are successful when each message hits its mark. That’s where email testing tools enter the picture: screening design,