Everything you need to know about Marketing Channels
Living in a digital-first world, reaching the right audience with your product or service is already half a victory. However,
Performance Marketing
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AI-Driven Advertising: The Future of Creative Campaigns
In the modern world of a fast and digitalized environment, it is obvious that artificial intelligence is no longer a
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TikTok’s Dominance: Why Brands Can’t Ignore the Platform in 2025
TikTok has not always been about dancing and lip syncing as some may have believed. In 2025, TikTok is a
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Instagram Reels vs. YouTube Shorts: Which Platform Offers Better ROI?
The social media world has been swept by short video content. Programs such as Instagram Reels vs YouTube Shorts have
Social Media Marketing
Unilever’s ‘Social-First’ Strategy: A Blueprint for Modern Marketing
In the digital world, where everything is changing very quickly, the brands have to change more rapidly than ever before.
Social Media Marketing
Social Media Creators Overtake Traditional Media in Ad Revenue
A significant transformation is occurring in the world of digital advertising that is ever-changing. The makers of social media are
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Retail Media Networks: The $200 Billion Opportunity in 2026
Advertising is evolving rapidly, and one of the most significant changes that we are experiencing is the emergence of the
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Global Digital Ad Spend Surpasses $750 Billion in 2025: What It Means for Marketers
The worldwide digital advertisement expenditure in 2025 has attained a global digital ad spend of more than 750 billion dollars,
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X Rolls Out Feature to Sort Post Likes by Top or Recent
X, or what was previously called Twitter, has implemented a feature where people can sort the likes on their posts.
Social Media Marketing
Campaign Strategies That Won Big on Social in 2025
In 2025, social media will have been overtaken by innovative campaigns by brands that attract attention. But it will also