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Performance Marketing

Everything you need to know about Marketing Channels

Living in a digital-first world, reaching the right audience with your product or service is already half a victory. However,

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AI-Driven Advertising: The Future of Creative Campaigns

In the modern world of a fast and digitalized environment, it is obvious that artificial intelligence is no longer a

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TikTok’s Dominance: Why Brands Can’t Ignore the Platform in 2025

TikTok has not always been about dancing and lip syncing as some may have believed. In 2025, TikTok is a

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Instagram Reels vs. YouTube Shorts: Which Platform Offers Better ROI?

The social media world has been swept by short video content. Programs such as Instagram Reels vs YouTube Shorts have

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Social Media Marketing

Unilever’s ‘Social-First’ Strategy: A Blueprint for Modern Marketing

In the digital world, where everything is changing very quickly, the brands have to change more rapidly than ever before.

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Social Media Marketing

Social Media Creators Overtake Traditional Media in Ad Revenue

A significant transformation is occurring in the world of digital advertising that is ever-changing. The makers of social media are

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Retail Media Networks: The $200 Billion Opportunity in 2026

Advertising is evolving rapidly, and one of the most significant changes that we are experiencing is the emergence of the

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Global Digital Ad Spend Surpasses $750 Billion in 2025: What It Means for Marketers

The worldwide digital advertisement expenditure in 2025 has attained a global digital ad spend of more than 750 billion dollars,

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X Rolls Out Feature to Sort Post Likes by Top or Recent

X, or what was previously called Twitter, has implemented a feature where people can sort the likes on their posts.

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