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Retargeting

Retargeting vs Remarketing: What to Pick?

When you visit a website to view products, you might notice those products appearing on other online platforms. This appearance

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Performance Marketing

How Does a PPC Campaign Work

Have you ever clicked an ad on YouTube or Google? That’s part of PPC marketing. A PPC ad (pay-per-click) charges

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Technology

Top Green Technology Innovations That You Must Know in 2025

New technologies are emerging as the environment changes. Not all technology has a positive impact on the environment. Some inventions

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Social Media Marketing

Best Facebook Marketing: Tips to Grow Your Social Media in 2025

Facebook is still the most powerful medium for social media marketing. With more than 3 billion monthly users in 2025,

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Social Media Marketing

What Is the Best Time to Post on LinkedIn in 2025?

Looking to boost your LinkedIn post reach and engagement? One factor determines everything: time. Regardless of your role—marketer, thought leader,

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Social Media Marketing

How B2B Social Media Marketing Powers Business Growth in 2025

Ever wondered how companies build relationships with other businesses online? That’s the power of B2B (business-to-business) social media marketing—an evolving

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Technology

GPTs Gone Wild: A Witty Tour of AI’s Trendiest Tools

Forget the usual suspects in the AI world. While GPT-3 and GPT-4 have been hogging the spotlight, a new wave

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Email Marketing

How to Create a Newsletter in 2025: A Beginner’s Guide

Do you want to share cool ideas, fun stories, or facts with friends? An excellent way is to learn how

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Social Media Marketing

Instagram Analytics 2025: Grow Your Audience

Instagram has been the leading social media platform since 2005, with over 2 billion monthly active users. Whether you’re an

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Performance Marketing

Using Social Media Metrics to Boost Performance

Have you ever uploaded a picture or video on social media and asked people to like it? How many people

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