The customer acquisition cost (CAC) is one of the most essential metrics used in the modern competitive market to estimate

Influencer Marketing

By 2025, influencer marketing will be an integral part of the plans of most brands. However, the new role of

Social Media Marketing

Social media impacts our lives in various ways, from individuals running a business and maintaining an online presence to serving

Performance Marketing

Lead management is the key to a productive sales process. Approximately 47% of customers are inclined to buy products from

Rich Media Marketing

Are you juggling multiple ad campaigns without clear visibility and wasting hours on manual tracking? Welcome to the only place

Performance Marketing

Brand tracking is a term that simply refers to tracking a brand, but holds more power. According to Circle Research,

Email Marketing

Looking for the best email template builder from which to jump-start your campaigns? In this blog, we will talk about

Email Marketing

Email campaigns are successful when each message hits its mark. That’s where email testing tools enter the picture: screening design,

Email Marketing

More than 300 billion emails are sent globally per day, and close to 4 billion users use email daily. You

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