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Conversion Rate
Performance Marketing

Importance of Conversion Rate as Never Before

A conversion rate is the percentage of visits that result in a desired action, such as a purchase, a newsletter.

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Customer Acquisition Cost (CAC)
Performance Marketing

Customer Acquisition Cost (CAC): Formula, Calculator & More

The customer acquisition cost (CAC) is one of the most essential metrics used in the modern competitive market to estimate.

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Impact of AI Influencers on the Future of Marketing
Influencer Marketing

Impact of AI Influencers on the Future

Social media influencers are essential in determining consumer trends throughout India. A fresh type of influencer has appeared in the.

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