Can you possibly bring back a long-lost visitor of your website to finish their unfinished business with you? If you still think it’s a no, then you are exactly where you should be! With the ever-evolving marketing scenario, retargeting is surely a game changer. As stated via research around 97% of users when land on a site for the first time leave the same without taking any final action, which is a huge percentage.
So what possibly can change the game of the fewer conversions of visitors into customers is the retargeting marketing done via Google Ads, LinkedIn Ads, Facebook retargeting and more such platforms. Now if you are attentive enough to learn this powerful tool, you must give this blog a read!
What are Retargeting Ads?
The retargeting definition is given by the word itself, targeting the ones already there, maybe on a site or e-commerce store or somewhere else. Now the retargeting ads are essentially used as search or display ads to target the visitors who have already been there on your site.
The visitor’s interaction with your website either scrolling through buttons or products lets them accept the cookies which are placed on the browser.
Later the same cookie settings can be used to extract the information about the previous visitors to retarget them using ads. The attention of the visitors can be drawn using social media platforms via traditional newsletters, landing pages or some kind of special offers.
What is Retargeting in Digital Marketing?
Retargeting Marketing in the digital domain is a significant process to target the audience who have been on your site or social media or engaged with any content previously but left on the way without making the final call! This may include a final purchase, filling out a form or anything else.
This popular tool option among ad agencies and digital marketers to target their visitors and increase conversion rates! It must be noted that this brand strategy only focuses on the users or visitors who are well-versed with your website or have shown interest in services or products associated with your brand.
In a way, retargeting marketing in the digital domain is the second chance for your website to convert your visitors into your customers! The brands apply this marketing technique by popping relevant ads to their previous visitors to attract them again and finalise the conversion process. Through this re-engagement the chance of conversion increases.
Based on research, Brand Managers create their ads relevant to the visitors to make expressive experiences for their customers. Moreover, as per the current statistics, around 70% of marketers tend to use retargeting marketing to enhance their brand awareness and approx 60% of them make use of it to draw more social engagement.
The statistics also show that 70% of retargeted shoppers have more potential for conversion and with retargeting campaigns, this conversion rate hikes up to 150%. Isn’t it remarkable? So that makes it clear that digital marketing fits well with the retargeting ads making it significantly necessary!
With the power to convert bounced traffic into probable customers, the need of the hour is retargeting!
So to let your customers finish their unfinished business with your brand which may be an undone purchase or using any service your call is retargeting ads!
Perks With Retargeting Marketing
On an average level, potential customers need at least 7 or more reminders before hopping on the decision to shift the product or service ‘from the cart to the buy now option’. So if you are still thinking about investing in a marketing domain which serves your conversion to the highest you should consider it now! With flooded retargeting marketing advantages we are here with the 5 major of them, check below:
Improved user awareness
When users leave any specific website the most common way to get them hooked on the sites is through the retargeted ads. As these ads pop up multiple times on users’ screens, the brand or site will be remembered by the users.
Money saving
Conversion is an important part of any marketing campaign and effective retargeted marketing has been verified as a money-saving tool. It converts only the users previously interested in the products or services. This ad retargeting is focused on consumers who are willing to step into your website so that your money doesn’t go on valueless digital campaigns!
Long-term campaigns
Long-term retargeting advertising helps your networks and advertisers to make more sense as they are driving for a longer time. This not only saves money but also makes profits and your brand gains visibility. So you can begin to explore and present new possibilities with such long-duration campaigns to result in increased conversion rates.
Advertising new or popular products
One of the retargeting best practices is to target your existing customers using popular products or services. In the course when marketers target the services or products or current customers it helps to fetch more visitors into customers with the increase in conversions. Moreover, these remarketing strategies are here to help you with existing and new products or services.
Through every stage of the marketing journey
Retargeting Google ads help the customers at every stage of their trip to your website! So, from the buying cycle, they are focused on getting your company on the top list. With their target on your interested visitors, they begin to sign up for this chance to help them recall purchase completion, sign up or reading and more.
What is Retargeting Ad Sizes?
Do you know what makes the best retargeting ads the best? Everything in general from ad copy to creativity to call to action and others! While you are ready to re-engage with your potential conversion visitors don’t miss out on the ad size. Keep your retargeting ads in the popular sizes to reach the right audience, check out below:
| Platform | Retargeting Ad Size |
| Website | 300×250, 728×90, 160×600, 300×600, 320×50, 970×250 |
| Native Web Ads | 600×500 (Recommended), 600×600, 600×315 |
| Facebook & Instagram | 600×315, 600×600, 1200×628, 1200×1200 |
CONCLUSION
With retargeting being one of the influential tools to boost your conversion rates in both advertising and marketing, we suggest you make the most of this tool for your business! From creating awareness about your brand to reconnecting with your visitors to converting them into your customers, retargeting ads will do the needful for you! Keep reading only at Nomadz digital to know about marketing and more!
FAQs
Q. Are Seo and remarketing related?
Remarketing can in a way help the SEO efforts of a brand by helping them to convert their potential visitors and more factors.
Q. What is Retargeting Monitoring?
To monitor your retargeting marketing campaigns you can make use of third-party platforms like marketing data hub.
Q. Are retargeting ads on Instagram useful?
Yes, retargeting ads on Instagram and other social media platforms is useful as they form ad campaigns for previous visitors.
Q. Where can I find retargeting ads examples?
The internet is flooded with examples of retargeting ads and you can refer to a few of them to frame one for your brand!
Q. Can I use retargeting Google Ads?
Yes, you can use Google Ads retargeting if you are advertising online or you have to set up an account with Google Ads.
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