If asked to define rich media, we would simply say the new peaks of advertising. But why do we say that? Rich media ads are just not traditional or regular ads; they are ads to bring the attention of users to that particular ad!
Also, the number of customers landing on the website with prior research has increased the need for bringing ads that are highly engaging and interesting. So, why not know its working area to meet the goals of advertising? Come explore with us more about rich media ads!
What are rich media ads?
Rich media advertisements are a form of digital ad that comprises interactive features, including video, audio, or more, to grab user interaction.
They are also termed multimedia banners, which are also mobile-friendly to make the best of mobile ads. These ads give advertisers and markets the right to play with the complexities of ads and make them appealing to users.
Rich Media Meaning
Rich media, as per the literal meaning in Collins Dictionary, is any content on the internet that is interacting with the users. It can be as simple as a video stream done by the user or other forms of content.
Rich Media Ads Definition
Google’s DoubleClick Studio has defined rich media ads as a digital ad term for an ad type that has advanced elements such as video, audio, or others to promote interaction and engagement with the content. These ads have a more immersive nature and dynamic understanding for the users, which also, in a way, raises the interaction and response rates.
Types Of Rich Media Advertising
While each rich media ad format type fits numerous purposes, it becomes important for advertisers to choose the one that showcases their brands and products in different contexts from mobile to desktop! So refer to some of them to create and apply them in your campaigns:
Banner Ads
Banner ads are regarded as one of the easiest ads to create, which is also highly anticipated by users. With their fixed nature, they can be mostly seen on the web pages. However, one of the main reasons for these ads’ popularity is their pocket-friendly nature, making them preferred by small and medium businesses.
Pushdown Ads
Pushdown ads are restricted in terms of size expansion, but this doesn’t stop them from being popular. This ad does not hide the content of the webpage, increasing the views of the ad. It uses formats of size similar to specific banner ads like leaderboards or billboards.
Interstitial ads
Interstitial ads are full-screen ads, ensuring that no view from the user is missed. They are highly interactive and cover the interface of the website. These are created with a mix of video, image, text and audio elements to make them appear at the natural transition points for websites and breaks for games.
Lightbox ads
Lightbox ads came into existence in the year 2013 by Google Display Network (GDN) and since then it has been an innovative form of digital ads. These ads will be visible in small size on the first go but will be expanded when the user clicks or hovers over them. They are surely lightbox ads because they light up customer engagement for brands!
Multi-directional expanding ads
With the recent arrival of multi-directional expanding ads, they haven’t gained much popularity yet, but they surely will in the future. As the name suggests, these ads can be expanded in multiple directions automatically based on their position on the web page.
How do rich media ads work?
Rich media adverts are the ideal solution as smart options to land for the probable buyers, so knowing how they work is very important. Check out a few of the technologies below, which help rich media advertising to function:
Ad Servers
Ad servers are used to store the creatives of an advertiser’s ads in different sizes and formats, which can be afterwards provided to publisher-operated platforms like websites, blogs, apps, and more digital properties. Well, these ads need to be stored on reliable ad servers before positioning and serving them.
They can also manage user data, supply analytics, and track the performance of each ad unit to advertisers. Ad servers are crucial for publishers for monetisation because they let them automatically serve the digital properties as spaces via the most suitable ads.
CSS3
Cascading Style Sheets Level 3, or CSS3, is the latest generation and advanced version of Cascading Style Sheets used for structuring, styling, and formatting web pages. Well, rich media ads can make the most of the CSS3 features to increase their optimisation and presentation. It also assures that their loading time is faster on different devices.
HTML5
Hypertext Markup Language 5 is the latest generation of Hypertext Markup Language, which is an important technology and programming language used for displaying webpages.
Moreover, as HTML5 is accepted worldwide by most browsers and operating systems, the ads created in this format are open to be displayed virtually on any device. So, even rich media ads use this format for digital marketing.
Tracking Pixel
Tracking pixels, or pixel tags, are 1×1 transparent images that comprise distinct pieces of code, loading alongside webpages, emails, and rich media advertisements.
With the code within these pixels, user data is collected, including IP address, client type, operating system, time spent, and others. So, the ads can make use of these pixels to gather user behaviour data, analytics, and insights on the performance of an ad campaign.
JavaScript
JavaScript is a widely used programming language in the world. As per statistics, at least one part of 98.7% of websites has made use of JavaScript. This programming language has been used since 1995 for introducing or enhancing the interactivity of a webpage. Several rich media ads make use of the features of JavaScript to bring more efficient ads while being creative and complex with rich media content.
CONCLUSION
While you scroll through the ending of this blog, you may have come across multiple ads today in the form of images, videos, and more mediums, but how many of these ads have caught your attention? Maybe one or two, rewind and recall if they were video ads or a mix of images, video, and audio.
So, that’s how enhanced rich media ads are now! We advise you to give your ads a new direction with the new age of rich media advertising. Also, stay tuned to the blogs of Nomadz to become a marketing pro!
FAQs
What are some of the rich media examples?
Rich media ad examples are quite many, but some of the significant ones are Narcos (Netflix), Harley Davidson, Intel, Sonic, and various others.
What are rich media ads on Google?
Rich media ads Google is the same as rich media ads; interactive and engaging content is their primary objective.
What is a rich media gallery?
The rich media gallery is a gallery comprising creatives framed by some of the top advertisers and agencies.
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