Essential Metrics to Track Social Media Marketing Success

Social Media Marketing has surely taken the internet by its power and this power is very well managed by the ones who know what it carries within it. For social media marketing success, there are plenty of things required and tracking is one of the most important.

Without knowing if your current social media strategy is working well or not and what the drawbacks are, you must be well aware of the metrics! The social media metrics are not restricted to one or two but instead many, so explore with us a few of the important ones:

Social Media Metrics For Successful Social Media Marketing

For social media marketing successful campaigns measuring the metrics is very important. So, just like the scorecards after each class is handed to the student to understand their performance and improvement grounds, to measure social media marketing these metrics are the sole scorecards. Refer to a few of the metrics which are essential to be tracked below:

a) Engagement Metrics

Engagement is the top goal of content on diverse social media platforms and do you know why it has been the top metric to track? As it shows a mirror of how engaging users find the content! This social media engagement metrics is also important because it sends strong signals to the social media algorithms increasing your reach!

1. Engagement Rate

Abiding with the literal meaning of ‘engagement’ showcases the social media presence. But the engagement rate deals with the number of engagements which collectively includes likes, comments and shares divided by the percentage of the audience. With multiple ways to calculate engagement rate, we are here with the most common one:

Total Likes, Comments, Shares/ Total Followers x 100 = Average Engagement Rate %

NOTE: If you want to calculate the engagement of your complete account then include all posts, but if you are looking to know only for a specific campaign then include only the posts which were part of the same campaign.

2. Likes and Reactions

Likes and Reactions are a huge part of the engagement rate and with more social media platforms introducing reactions the metric has become more interesting to track.

It gives the literal sense of sentiment involved when a user is interacting with it, which may be a laugh, support, sad and many more. It must be noted that tracking the likes on your content each week or month will help you understand the increase in engagement.

3. Comments

While likes and reactions are labelled to be easy modes chosen by your audience, comment takes time to be up there on any post. It anyways also determines that your audience has engaged better with your content. So, if your comments are increasing in your comment section then your content surely has had your audience thinking about it!

4. Shares

With the growing social media buzz, the audience is very particular about what they share no matter the count of their followers. So, when a user is sharing your content on their page to let their followers know about the same it is one of the immense indicators of your content being engaged!

b) Reach Metrics

Reach metrics come around for measuring social media success. It states how many people are seeing your content and the attention your brand is receiving on social media platforms. So, in order to measure the brand’s online audience this is an important metric to be tracked.

1. Reach

Reach here in this metric states the number of people your content has reached. You can observe your average reach along with also the reach of individual posts, videos or stories. However, it is advisable to check out the followers and non-followers percentage in your reach. So, if your content is reaching the non-followers then you should be assured that it matches the algorithm!

2. Impressions

Impressions simply mean the number of times your content has been seen by the audience. These can be measured either post-wise or overall on your social media account. Well, impressions can be more increased than reach because the same individual may have looked up the content more than one time. So, know that if your impressions are of a higher number your content is been looked at more!

3. Social share of voice

How much your brand is the talk on social media is what social share of voice means. So, it includes the direct and indirect tagging of your brand’s social media account compared to your competitors. To know the visibility and relevancy of your brand Social share of voice is a kind of competitor analysis.

c) Conversion Metrics

Another interesting social media metrics tracker is conversion metrics. This metric is in terms of transaction action such as buying a product or clicking on your website from an ad or social media post. The conversion metric is not a used term in social media measurement but it surely is related to converting your visitors to customers!

1. Conversion Rate

The conversion rate estimates the conversion done via your social content such as a download, subscription or sale. It is one of the social media marketing metrics which presents to you the value of social media campaigns both organic and paid.

2. Click-Through Rate

CTR or Click-Through Rate is the number of clicks a link in your blog gets to go through more content. It presents you with the number of visitors who viewed your content and wanted to know more. CTR also gives an idea of the brand’s presence on social media platforms. Here is a way to calculate CTR:

Total Number of Clicks/ Total Number of Impressions x 100 = CTR %

3. Cost-per-click

CPC is the amount paid for every individual click on a social ad. Well if you are aware of the value of a customer’s lifetime or average value then quantifying the CPC amount will be much easier. A higher customer lifetime value along with a high conversion rate means that you can spend more per click to grab more visitors.

4. Cost per thousand impressions

CPM is the amount of money you pay for every thousand impressions of your ad on social media. This abides by only the views and not actions. Moreover, it can be easily tracked by importing the data from your social network analytics.

CONCLUSION

Social media metrics examples like engagement, customer service, reach and many more have held the hands of success of the social media marketing campaigns. So if you are still lacking tracking the right metrics, we are here to help you with this blog. With Nomadz you will be aware of the most important parts of the marketing! Keep reading!