Are you aware of the current trends in social media research or are you still on the lookout for engaging content? No matter if you are new to social media platforms or have a huge following, the latest social media trends will be your medium to bag more engagement.
So if you have decided to run in the social media trends 2024, then consider referring to this complete blog to gain insights.
What’s Trending On Social Media?
Who is gonna predict the future trends of social media when real-time trends are evolving every day? With so many trends to catch up, remember that everything happening on social media has a playback role of algorithms.
The algorithms are also a setback for many creators trying to grow on social media platforms but you can succeed if you have a second eye for everything happening on social media. Refer to 7 of the social media trends 2024:
Short Videos are ahead on the top trend list
When we talk about videos what we imagine are short crisp ones, that we are all busy scrolling throughout the day, be it in the form of reels or YouTube shorts! Moreover, with the high engagement of videos of some seconds, platforms such as Instagram, YouTube and TikTok have made the most of it and made this trend more popular by making short videos the preferred content format.
The ease of making these short videos which are not only easy to create but also easy to edit and consume.
Social Commerce is the new call
Did you ever think that connecting platforms such as Instagram, Facebook or TikTok would let you shop directly from these platforms? But here are we making this a new trend now!
So approximately 44% of users of Instagram are shopping via this platform almost every week. With this new buzz, users are seamlessly getting their favourite products and marketers are getting high returns on their investments.
Customer service is the default need
Gone are the days when customer service was restricted to the official website of the brand, now with a simple DM on the social media handle of the brand, queries and doubts get resolved! With the urge to receive a response as fast as possible, customers are always on the lookout to connect with the brand directly.
Moreover, big brands like Amazon, Zappos, and Lenskart are mastering this requirement to meet this need of customers.
AI is here to blow the minds of the internet
With Artificial intelligence in the picture of content creation, personalisation, spot-on content and deep insights have become easily deliverable. However, despite knowing the power AI carries, only 18% of businesses make the most of generative AI tools.
Brands can utilise AI tools such as Chatgpt, Copy.ai and more to create content which is focused on the brand’s target audience!
Influencer Marketing is turning heads
Current social media trends have had the heads turned for influencer marketing. With bigger names in the list of influencers who are directly reaching specific audiences is now a new game changer.
The next thing which bags real-time engagement in the content of these influencers is authenticity and loyalty.
So, most micro-influencers with quite fewer followers have more engagement than the ones with greater followers! So, are you making the most of influencer marketing yet?
Authenticity wins more engagement
Current trends are more sort of authentic and transparent ones which showcase real-life situations to deliver the best on social media. This authenticity has led to more engagement in the content which comprises behind-the-scenes, true communications, and user-generated content.
So, remember to put up the real content on your social media handles to range the most engagement!
Algorithms are always on a walk
Algorithms make the social media marketing trends blow up while some don’t even pop up on the feeds! So, to be the next popular social media trends match up with the algorithm. This also means keeping a close eye on what’s happening on social media and social trends.
You might have noticed the evolving caption style that is also a part of a trend change. Keep creating content which is shareable, engaging and visually appealing for more engagement.
CONCLUSION
Social Media Trends 2024 needs to be seen in a bigger picture if you want to grow in the digital marketing prospect!
It is not only here to present you with amazing opportunities but also with greater engagement, more reach, more shares and everything which you might have thought of before jumping on the special media trends run! Keep following Nomadz blogs to learn about marketing from A to Z!
FAQs
Q. How popular are Gen Z Social Media Trends 2024?
Approximately 91% of Gen Z social media users have been using Instagram and 86% of them are on TikTok, so now you know the popularity of trends are made by Gen Z.
Q. What is the future of social media in 2024?
Social media will become the primary customer service medium in 2024 for most brands.
Q. Why do people follow brands on social media in 2024?
When the content is engaging and entertaining at the same time the people are motivated to follow the social media trends 2024 to get more reach.
Q. Which social media will grow in future?
While Facebook remains the leading social media platform, TikTok is another trending platform.
Q. What is the future of social media influencers?
Influencers will become more popular in the future, and with micro-influencers in the picture, the competition will also increase.
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