About the Role

We are looking for an experienced CPI/CPA Specialist to join our Performance Marketing team. The candidate will be responsible for managing and scaling campaigns across international markets, with a strong focus on campaign optimization, publisher management, attribution tracking, and performance analysis.

The ideal candidate should have hands-on experience working with affiliate/mobile performance campaigns, media buying teams, publishers, and tracking platforms across Tier-1 and global geographies.

Key Responsibilities

• Manage and optimize CPI, CPA, and retargeting campaigns across international markets including US, CA, EU, UK, LATAM, and SEA.
• Monitor campaign performance and drive scale while maintaining KPIs, ROAS, and quality benchmarks.
• Handle publisher onboarding, relationship management, and traffic quality monitoring.
• Analyze campaign metrics including installs, CTR, CVR, CTIT, retention, attribution performance, and post-install events.
• Coordinate with internal team and publishers for campaign scaling, troubleshooting, and performance improvements.
• Optimize campaigns basis device, OS, geo, creatives, audience segments, and publisher-level performance.
• Identify and mitigate fraudulent or low-quality traffic sources.
• Ensure smooth tracking setup, postback integrations, and attribution flow.
• Maintain regular reporting and actionable insights on campaign health and publisher performance.

Required Skills & Experience

• 3+ years of hands-on experience in Affiliate/Performance Marketing with strong exposure to CPI+CPA.
• Good understanding of mobile attribution, user acquisition, and retargeting ecosystem.
• Strong exposure to International Publishers.
• Experience managing international campaigns and publishers.
• Strong analytical, optimization, and troubleshooting skills.
• Understanding of fraud detection and traffic quality parameters.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, performance-driven environment.

Preferred Platforms & Tools

Attribution / Tracking Platforms

• Appsflyer
• Adjust
• Branch

Affiliate & Tracking Platforms

• Affise
• HasOffers
• Impact

Analytics & Reporting

• Excel / Google Sheets
• Google Analytics
• Looker Studio / Reporting Tools

What We Offer

• Opportunity to work on global performance campaigns.
• Exposure to leading international advertisers.
• Dynamic and fast-paced growth environment.
• Career growth opportunities within the Performance Marketing ecosystem.

If this sounds like you, we'd love to hear from you! 🚀