Experience
2–4 Years
Department
Performance Marketing
Employment Type
Full-Time
About the Role:
We are looking for a data-driven Performance Marketing Executive with 2+ years of hands-on experience in CPI (Cost Per Install) campaigns on the affiliate side. The ideal candidate should be well-versed in managing affiliate partnerships, scaling mobile app campaigns, and driving high-quality installs while maintaining strong ROI.
Key Responsibilities:
- Plan, execute, and optimize CPI campaigns across multiple affiliate networks
- Build, manage, and grow relationships with affiliates, publishers, and traffic partners
- Identify new traffic sources and scale existing ones to maximize performance
- Monitor daily campaign performance and take data-driven decisions to improve KPIs
- Optimize campaigns based on CPI, ROAS, retention rate, LTV, and conversion rate
- Coordinate with internal teams (design, tech, analytics) for smooth campaign execution
- Work closely with clients/AMs to align on goals, budgets, and performance expectations
- Analyze performance reports and share actionable insights
- Ensure quality traffic and implement fraud detection measures
- Manage budgets efficiently and scale campaigns profitably
- Stay updated with industry trends, new tools, and best practices
Key Requirements:
- 2+ years of experience in CPI campaign delivery on the affiliate side
- Strong understanding of mobile app marketing and performance marketing concepts
- Hands-on experience with affiliate networks (e.g., Mobvista, Affle, Yeahmobi, etc.)
- Experience with MMPs like AppsFlyer, Adjust, Branch, or Kochava
- Strong analytical mindset with proficiency in Excel/Google Sheets
- Ability to handle multiple campaigns and meet deadlines
- Good communication and stakeholder management skills
Preferred Qualifications:
- Experience in international (Tier 1/Tier 2) markets
- Understanding of post-install events and user funnel optimization
- Knowledge of fraud tools and traffic validation techniques
- Experience in verticals like gaming, fintech, or e-commerce apps
- Basic understanding of tracking links, attribution models, and SDK integration
KPIs / Success Metrics:
- Cost Per Install (CPI)
- Return on Ad Spend (ROAS)
- Lifetime Value (LTV)
- Retention Rate (Day 1, Day 7, Day 30)
- Conversion Rate (Click to Install)
- Volume & Quality of Installs
Why Join Us:
- Opportunity to work on high-scale global campaigns
- Fast-paced learning environment
- Growth opportunities within performance marketing
- Collaborative and performance-driven culture
Apply now and drive high-impact global campaigns! 🚀