LinkedIn Video Tips Every Marketer Should Know in 2025

Video is quickly becoming the preferred way to connect and engage on LinkedIn. Video watch time on the platform surged 36% year-over-year, and Video Posts are now 20× more likely to be shared than any other type of content. If you’re looking to raise your LinkedIn game this year, video is not only a smart move, it’s now a must.

Why LinkedIn Video Works?

LinkedIn is not just a platform for business talk – it’s where business professionals come to learn, network, and be inspired. Video creates authenticity and trust, and content filmed on a smartphone is HUMAN, transcends the echo chamber of scrolling feeds, and creates relatability, therefore increasing engagement.

Also Read: LinkedIn’s Algorithm Works Just Fine, You’re Just Using It Wrong

Smart Tips for Creating Engaging LinkedIn Videos

Here are some actionable tips to create a truly impactful video on LinkedIn:

• Keep it Mobile

Keep your video in square (1:1) or vertical (9:16) formats. A vertical video typically performs better, so it’s always worth taking a look.

• Short and Sweet

Native LinkedIn video length under 2 minutes performs better. If your goal is top-of-funnel awareness, stick to 15–30 seconds.

• Start with a Hook

Get attention in the first couple of seconds, whether it is a question or a common pain point, whatever it takes to stop the scroll.

• Add Captions

Most mobile viewers go sound-off; captions are critical to get your message across properly.

• Steady Yourself

Use a steady set-up (a tripod will be your very best friend) and a decent microphone to minimize background noise. Visuals and audio that are clear will improve your content credibility.

• Repurpose and Tease

Remember to break longer content pieces into short clips to share, or use the text in your post just enough to tease the context and move the audience to take action.

• Visual Quality is Important

No blurry visuals or muted sounds – given that there is an expectation with LinkedIn audiences for refined professional quality.

• Measure and Improve

When you start to experiment, track performance, and make improvements. The more you experiment and test, the more focused and strategic your LinkedIn videos will become.

Also Read: LinkedIn Growth Hack: Post More, Win More

Conclusion

By using LinkedIn video tips in your content plan, and putting quality, authenticity, accessibility, and short videos first, you are well on your way to creating videos that engage, build trust, and generate real engagement. Good luck with your video shoot!

FAQs

What is the best length for a LinkedIn video?

Native clips should be under 2 minutes; awareness ads should be 15-30 seconds, so shorter videos are a good idea.

What formats are best for LinkedIn videos?

Use square (1:1) or vertical (9:16) formats because they are mobile-first ratios, and they perform better than landscape formats.

Do I need captions on my videos?

Yes, most people watch videos without sound, so captions make your message accessible and keep in-view engagement.”

How quickly should I get the viewer’s attention?

Viewers need to be hooked in the first few seconds – start with a question, bold statement, or pain point to stop scrolling.

What’s some equipment I can use to improve quality?

A tripod will help keep the video stable, a mic will help their audio be clear, and strong visuals and audio will boost credibility as a professional.