Best Interactive Advertising Examples for 2025

Interactive advertising is what you need for your brand in 2025, and if you are still not thinking about it, then you are late. So, as per data, an average user on the internet comes across over 10,000 ads each day. However, this number has also doubled over the past five years. Hence, traditional advertising is at stake and interactive ones are winning on and on. Come explore with us some of the interactive advertising examples used by top brands.

Interactive Ads

Digital advertisements are made to remain active and engage with the users, which also needs some sort of interaction, such as swiping, clicking, tapping, scrolling, playing, or speaking.

However, different from static ads, these interactive ads are more than just display content. The users, via these interactive ads, will experience a two-way conversation encouraging participation and response.

These ads are here to enhance the click-through rate, have greater engagement, and increase brand recall.

Also Read: How to create Rich Media Ads?

Benefits of Interactive Ads in 2025

With enhanced digital advertising, interactive ads are a big thing now. So, brands have started to step out of passive banners and static creatives, which have low engagement. Now, with interactive ads, the way is clear for a higher engagement rate. Check out more benefits of these ads below:

Enhanced Engagement and CTR

Static ads have been overshadowed by interactive ad formats, and they have been doing their magic in it. Click-through rates (CTR) for interactive creatives are 2.3% on average, while there is only 0.5% for standard display banners.

Increased Conversions

Making decisions and micro-conversions have been fueled by the interactive elements such as gamified offers, quizzes, or dynamic sliders. Top brands have reported around 30-40% increases in post-click conversions by using the best interactive ad formats.

Decreases Banner Blindness

Interactive ads bring visual clutter by encouraging user actions. Around 78% of users have stated that they ignore static banner ads. However, if the ad format needs clicking, swiping, or responding sees around 3X more visibility rates.

Real-Time Feedback and Insights

Using customer preferences in polls or personalizing journeys depending on inputs and interactive ads brings real-time data to enhance retargeting, media efficiency, and personalization.

Enhanced Brand Recall

Interaction is the cornerstone when it comes to engraving experiences in the minds of users. Moreover, Nielsen’s study states that interactive ads have been seen improving aided brand recall by 60%. It also makes it the best for brand-building campaigns.

Top Interactive Ads Examples

Interactive ad formats are designed to bring more engagement, enhance attention spans, and increase conversion rates. Check out some of the top interactive advertising formats that top brands widely use.

Lightbox Ads

Lightbox ads are a responsive ad format that expands to a complete screen, bringing a rich media experience to the user interaction, whether via hovering or clicking.

It can be used in storytelling, product launch, and awareness campaign formats. Top brands have reported having a 4X increase in engagement in comparison to the static banners.

The most relevant example here is a new beverage line promotion by an FMCG brand using scrollable features, embedded videos, and interactive product trial runs.

Use “Explore More” CTA, which then expands as the full advertisement.

Scratch Card Ads

Scratch card ads are mostly a gamified ad format in which users scratch the creative to find a surprise offer or a hidden message for them.

It is most suitable for promotions, contests, and product reveals. If we talk about markets such as India, this ad brings around 5 to 6X higher CTRs.

One of the creative examples for this ad has to be a skincare brand that reveals its new product line by making its customers scratch to disclose it.

One of the creative CTA options includes “Scratch to Reveal”.

Also Read: How Rich Media Marketing is Changing Advertising in 2025

Spin the Wheel Campaigns

One of the most common interactive advertising examples is this gamified spinner, which reveals different discounts and prizes to the users.

It can be used for lead capturing, loyalty programs, and coupon distribution. Well, even the results have shown around 3X better results in email sign-up rates.

With this spin-to-win ad, a D2C brand bringing exclusive promo codes is an example of this spin-the-wheel ad.

“Try your Luck” can be your CTA if you are going to use this gamified spinner.

Carousel Ads

This type of advertisement has a multiple-swipeable multi-frame ad format presenting numerous products or features.

Carousel ads are used in storytelling, e-commerce, and product bundling. These have been giving 72% increased engagement vs single-image ads.

Any fashion brand presenting different seasonal outfits around the swipeable frames of a carousel is one of the creative examples.

“Swipe to See Styles” is all you need as CTA to grab the attention of customers.

Chatbot Ads

AI-driven ads that are almost communicating like humans, along with displaying ads, are referred to as chatbot ads.

Customer support, product selection, and lead qualification are some of the cases in which this Chatbot ads can be applied. It results in a decrease in bounce rate and an increase in time-on-ad of around 300%.

So, any edtech platform providing the right courses to its students through a chatbot quiz is one of the best interactive advertising examples.

You can use this CTA, “Ask a Question” or “Find my Style” in your ads.

Also Read: How to Build Brand Awareness in 2025?

Conclusion

Interactive advertising has gained a broader perspective with the growing digital landscape. Now, with the decrease in attention span, static ads are no longer enough to make the user engage. So, it is time to bring the interactive advertising out of the box. For better ROI and engagement, be there with your innovative and interactive ideas of ad.

FAQs

Is YouTube an interactive media?

Yes, even YouTube is an interactive media as it has digital video, UI/UX, and more factors in it.

How are interactive ads made?

Interactive ads comprise polls, interactive videos, quizzes, games, and more, making them engaging and interactive.

How do interactive ads work?

Most interactive advertising examples will show you how direct engagement is enhanced with these ads.

Which are the best interactive ads?

Some of the best interactive ads examples are augmented reality, virtual reality, quizzes, degree videos, and more.

Are interactive video ads working?

Yes, interactive video ads let users choose the right time to engage with those videos, either in the moment or at their own timing.