Brand Tracking: Tools, Metrics & Benefits for 2025

Brand tracking is a term that simply refers to tracking a brand, but holds more power. According to Circle Research, around 77% of marketing leaders claim that branding is critical to growth.

So, to understand a brand in depth, you must track it to the core. Invest in brand tracking research today, and don’t miss out on strengthening your brand. It is also suggested that brands with timely tracking have stronger rates of inbound and outbound marketing impact.

Explore with us some important details about brand tracking.

What is Brand Tracking?

Brand tracking is defined as monitoring your brand’s health. It analyses how your consumers buy and use your products, from their feelings about the brand to their thoughts.

Good brand tracking will tell you about initiatives that are doing fine work and those that are not working as expected. Moreover, a brand health tracker lets you improve by analyzing the ones not working well. Your brand can improve and target these.

Also Read: Top Data Analysis Tools to Use in 2025

Benefits of Brand Health Tracking

Customers make a brand; without them, a brand is nothing, so it is very important to listen to them. As mentioned above, brand tracking helps you gather customer feedback, analyse the data, and learn what customers think about your brand.

It lets you improve your product or service based on the needs and wants of the customer. So, check out with us some of the benefits:

• It helps measure and evaluate the performance of the brand.
• Test the strategies running for the brand.
• Draw comparisons between different products or services of the brand.
• Keep a check on the competitors.
• Highlight new opportunities for the brand.

So, it is important to keep tracking your brand. This lets you analyse and report on the brand’s performance. Also, the real-time tracking process lets you know about issues before they become problems.

With growing technology, customer engagement with brands takes place via different channels and touchpoints, so the right brand tracking metrics are needed. Your brand can adapt to brand strategies based on constant brand health tracking.

Cons of Brand Tracking

With the pros of brand health tracking come a few disadvantages. The data quality will be off-beat, with numerous photos, social media posts, online articles, mentions, and more. While some are irrelevant, they will not contribute to protecting or building your brand’s reputation.

Also, the manual brand tracking process is time-consuming; with everything online, it is difficult to research online sources and analyse the ones relevant to your brand.

Brand Health Metrics

Measuring your brand’s commercial value and recording changes daily is important to get the most out of its strategy.

Track key metrics over time and analyse improvements. To gain an advantage, brand tracking studies should be conducted regularly.

Check out the key metrics for brand health measurement:

• Brand loyalty: This metric is analysed based on the customer’s purchase intent. It lets you know how likely a customer is to keep buying from your brand. So, hit your customers with the feedback question to know more.
• Brand purchase: The brand purchase enters the feedback room to determine whether the customer is a previous or existing customer.
• Brand preference: Customers’ preference to buy from your brand rather than a competitor is another metric for determining their intent.
• Net promoter score (NPS): This score measures how likely a customer is to recommend your brand to others.
• Brand awareness: How well customers recognize your brand lets you know about its awareness. It also includes the customer’s ability to recall your brand, which is termed brand recall.
• Brand usage: This brand health metric will tell how often customers purchase via your brand.

Also Read: Tips to Find Your Target Audience in 2025

Brand Tracking Tools

Brand tracking tools are not your regular tools; they help analyze reputation, awareness, and sentiment metrics. So, you can make informed decisions for your brand. Check out some of the brand health tracking tools below:

Conclusion

Brand health tracking is not just a one-time process; you must run it several times to know about your brand’s strategy progress and improvement. So, while you are busy searching for the frequency of brand tracking, most of your competitors are already running them.

Get back on track and know about your competitors’ activity, improvement in brand awareness, brand’s impact, change in consumer behavior, and more. Select one brand health track tool and run it today.

Also Read: Choose the Best Competitor Analysis Tool for Your Business

FAQs

1. What is an example of brand tracking?

One common example of brand tracking is to analyse a new product release.

2. Why do we need brand tracking?

Brand tracking is required to analyse the improvement and success of any marketing activity.

3. What is brand tracking software?

Brand tracking software lets you monitor your brand’s performance based on customer sentiment, sales, share of voice, and other metrics.

4. How do you do brand tracking?

Brand tracking can be done after identifying key metrics, followed by daily polls and surveys to analyse customers’ intent.

5. What is brand health tracking?

Brand health tracking stands for the brand’s well-being against customer expectations and objectives.