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Performance Marketing

Performance Marketing

Everything you need to know about Marketing Channels

Living in a digital-first world, reaching the right audience with your product or service is already half a victory. However,

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Performance Marketing

Customer Experience (CX) Services, Strategy & More

Customer experience drives loyal customers, which in turn increase your brand’s growth, awareness, and more. Additionally, one of the best

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Performance Marketing

Brand Loyalty: Know What It Is and How to Build It

Brand loyalty isn’t an overnight phenomenon; it takes years of trust, which is rooted in positive customer experiences and emotional

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Performance Marketing

Importance of Conversion Rate as Never Before

A conversion rate is the percentage of visits that result in a desired action, such as a purchase, a newsletter

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Performance Marketing

Customer Acquisition Cost (CAC): Formula, Calculator & More

The customer acquisition cost (CAC) is one of the most essential metrics used in the modern competitive market to estimate

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Performance Marketing

Lead Management: Definition, Software & More

Lead management is the key to a productive sales process. Approximately 47% of customers are inclined to buy products from

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Performance Marketing

Brand Tracking: Tools, Metrics & Benefits for 2025

Brand tracking is a term that simply refers to tracking a brand, but holds more power. According to Circle Research,

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Performance Marketing

How to Measure Brand Equity in 7 Simple Steps?

Measuring the success of a company usually relies on comprehending genuine brand equity. Suppose Apple releases new hardware and Tesla

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Performance Marketing

How Marketing Technology is Shaping the Future of Digital Strategies in 2025?

It’s 2025, and marketing technology is transforming the way brands connect, engage and convert. No longer auxiliary systems, next-generation tools

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Performance Marketing

What is Marketing ROI? Understanding Return on Investment in Campaigns

I remember running a small email campaign and realizing I had no clue if it actually made money. That’s when

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