Email Marketing has been static in its marketing aspect because the goal is very precise and clear! With numerous marketing tools spread over the internet today, what difference does email marketing make? It gives you the right to directly slide into the inbox of your prospective subscriber regardless of any algorithm doing the same for you.
So, if you, as a small business, have been finding it difficult to land on one of these tools, we have got your confusion covered. Come find out more about multiple tools in this blog.
Best Email Marketing Platforms
Getting your hands on the best email marketing platforms to serve the goals of your marketing requires eyes for details. With plenty of tools available across the internet, we are here to guide you through some of the best platforms to help you not waste much time on research and easily get started with your goals. Refer to some of these tools below:
1. Benchmark
Benchmark surely needs to be on the list of top tools for email marketing with its intriguing services. Many of us might need to be made aware of this incredible tool, it is here to help small businesses.
Benchmark is the best if you don’t want an email designer but instead want your emails to look professional, then this is the best! It also offers a simple drag-and-drop builder, light automation, and reporting tools along with advanced features like Google Analytics tracking, social media integration and heat mapping that too all for free!
2. Flodesk
If you are a small business looking for the best email marketing tool then Flodesk is the best for you. With this tool, the requirement for design applications like Canva is no longer needed. Flodesk has a layout builder which builds the custom graphics.
The tool also has sign-up forms to build the lists quicker along with other workflow automations. It is much easier to use than you think with templates to begin your email marketing with. Moreover, with the 30 days trial period businesses can surely test all the features available at Flodesk.
3. Constant Contact
Constant Contact has been gaining popularity among various other tools of email marketing. This tool also provides automation, surveys, and A/B testing just like most email marketing platform.
With its intuitive forms, the platform also makes it easy for small businesses to frame lists, online training, webinars and more. The tool also offers a 60-day free trial which doesn’t require any credit card.
4. Mailchimp
Mailchimp comes around as one of the email marketing tools which has been a blessing for small businesses to be stable at their marketing goals via email. The tool has also very recently extended its platform to provide umbrella solutions.
So, whether you are just getting started as a small business or have started with Mailchimp by your side you surely have a plan! Another amazing factor of this email marketing tool is that you can start with the beginner level and then take over as an Essential or Standard and finally to Premium as per your business pace.
5. GetResponse
GetResponse is one of the long list of email marketing tools list which blends with most third-party tools such as SalesForce, ZenDesk, OptinMonster, Google Docs and more. With a basic plan beginning at $15/month for 1,000 subscribers, this tool is surely a pocket-friendly option. As the name suggests GetResponse specializes in responsive forms, tracking, A/B testing, landing pages, and autoresponders.
6. AWeber
AWeber is a small business email marketing tool just for the long-lost email marketers who want to get started with proper information. They come around with their strong blog section to help businesses get started, along with giving them insight on pre-built email campaigns. Moreover, the businesses also get expert access no matter which paid package you have taken off with!
7. ConvertKit
Looking for an easy convertible email to your subscriber’s mail inbox? Then ConverKit is here to help you begin. It is also the spine of the business of blogging for creators and professional bloggers. Their easy signup forms will help you send all offers and incentives-related emails straight away! Moreover, drip emails are easily manageable with autoresponders of ConvertKit!
8. MailerLite
MailerLite is one of the AI email marketing tools which is not only fast but also expandable for your business. The tool is enabled with an AI assistant to help you design responsive newsletters, websites, landing pages and drag & drop editor.
Small businesses can examine campaign performance with precise reporting and optimize using A/B testing and send their audiences personalised and on-time emailers!
9. BenchmarkONE
BenchmarkONE has been designed to be the best tool for email marketing for small businesses. This tool comes with a drag-and-drop builder, pre-designed email templates, and CRM in one platform to give your email list a touch of professionalism with responsive forms and automation.
10. Substack
Substack is indeed a new edition in the email marketing tools list but it makes publishing and monetization easier for its subscribers. This tool will be worth every penny with its offerings. Substack’s paid plans let the revenue be generated directly from the subscribers of email. So, if you are a content-driven business or a visually-driven business with the use of these email marketing tools in India you can earn revenue directly from the email subscribers.
Free Email Marketing Tools for Small Business
Email marketing tools are enabled with free plans to serve small businesses with the best for their marketing goals. Check out some of them below:
| Free Email Marketing Tools | Best Feature | Premium Feature | Free Plan |
| Sender | A great free plan | 40 templates | Up to 2,500 subscribers and 15,000 emails per month |
| Email Octopus | Scalable advancements | User-friendly audience distribution | Up to 2,500 subscribers and 10,000 email sends per month |
| Loops | Email marketing automation | Unlimited automation workflows | Up to 1,000 contacts and 2,000 email sends per month |
| Brevo | All-in-one marketing & sales | Proficient CRM | Up to 300 emails per day and 100,000 contacts |
CONCLUSION
We hope if you are a small business just getting started or have stumbled upon various email marketing blogs, we ensure you are at the right place now. With the abundance of paid plans, we too support your need to get started and explore the free plans before signing up for a paid plan! So get started today to bear the goals of tomorrow! To know more exciting information about everything related to marketing head onto Nomadz’s official website!
FAQs
Q. What are email marketing tools?
Email Marketing tools are the ones which help to analyse, test, optimize, send and report their email campaigns.
Q. Is there a HubSpot email marketing course?
Yes, there is a HubSpot email marketing course which offers a certificate to the ones who complete it.
Q. How do small businesses use email marketing?
Small businesses use email marketing to communicate with their subscribers or audience directly without any algorithm.
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