Instagram to Welcome Retention Chart & Skip Rate in Reels

With the new Instagram performance metrics, creators can get the most out of it, as they will know which of their content has been skipped. Moreover, it will also help in a better understanding of the retention of the viewers until the end.

To access these metrics, creators are required to provide additional data on content performance, so it can be optimised for the most valuable elements.

This new metric will also highlight a ‘Retention’ chart for each of the reels, which will indicate the percentage of views from the people who have streamed the reel of the creator at each moment.

Also Read: Snapchat Launches ‘Buddy Passes’: Boost Subscriptions with Friends

To raise performance, the new Instagram performance metrics are here.

As per the Instagram app, the chart will also help the creators know the moment in case when their audience loses interest. It results in helping creators make better content to grab the attention of the audience.

The app also noted that with retention, the creators will be able to always view a downward slope; however, the flatter the line, the higher the engagement of the audience.

Retention will also show the reel moments that keep or lose the interest of your viewers, helping you learn and be aware of each reel you post.

Also, now on the app, previously referred to as the ‘View rate’ metric, has been changed to the ‘Skip rate’. However, we can expect this new update to roll out in the coming weeks.

The view rate will show the percentage of viewers who watched the reel past the first three seconds. While the skip rate lets you view the percentage skipped, the reel before the first three seconds.

Previously, Instagram introduced multiple updates to the Insights tab, which helped creators and businesses with more descriptive information about the performance of the content.

Conclusion

So, wait until this new update rolls out and helps the creators for the betterment of their content. Keep checking Nomadz Digital for the latest updates and marketing blogs.

FAQs

What is the Instagram retention rate?

IG retention rate for each reel will highlight the percentage of views from the people who have watched the reel of the creator at each moment.

Where can I find Instagram ads reach?

Instagram ads reach can be traced in the insights of Instagram’s Ad Tools or Meta Ads Manager.

How to get a retention graph on Instagram?

You can find the retention graph in the new Instagram Video Editor app, which is below the Insights.

What is the best time to post on Instagram?

There isn’t a best time for posting, but posting between 10 AM and 3 PM on weekdays works well on Instagram. Additionally, posting between 6 AM and 8 AM or 8 PM and 10 PM also works well on Instagram.