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Conversion Rate
Performance Marketing

Importance of Conversion Rate as Never Before

A conversion rate is the percentage of visits that result in a desired action, such as a purchase, a newsletter.

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Customer Acquisition Cost (CAC)
Performance Marketing

Customer Acquisition Cost (CAC): Formula, Calculator & More

The customer acquisition cost (CAC) is one of the most essential metrics used in the modern competitive market to estimate.

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Top Tools for Managing Campaigns for Influencers
Influencer Marketing

Top Tools for Managing Campaigns for Influencers

Influencer campaign management can be daunting, particularly when monitoring engagement, handling relationships, and measuring success. Fortunately, excellent tools simplify this.

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