Unlocking Better Engagement: LinkedIn’s New Post Insights

Have you ever posted anything on LinkedIn and wondered what actually happens after you press the publish button? Surely you can see likes, comments, and shares, but what about the less obvious signals? The ones that show the real worth of your post? Now, the good news is that the platform has introduced two new measures to LinkedIn post insights: Saves and Sends.

These are not vanity numbers. They are more profound signs of the way your audience engages with and appreciates your content.

This is the time to explore what has changed, why it is important, and how you can use these changes to refine your LinkedIn strategy. Come explore with us for more insights about this new update.

LinkedIn Post Insights: What is New?

To date, the primary post insights on LinkedIn included likes, comments, impressions, and shares. Although helpful, these numbers did not provide a complete picture of audience behavior.

Now, LinkedIn post insights include:

• Saves: How many times users bookmarked your post to revisit later.
• Sends: How many times your post was shared privately via LinkedIn messages.

They are both properly structured down in your analytics dashboard, defined in the Social engagement section. This may appear to be some minor adjustment, although it will give you a fresh perspective on the world of your audience.

Also Read: LinkedIn Video Tips Every Marketer Should Know in 2025

Why These Metrics Matter?

So, think of it like anyone can casually like a post as he or she scrolls, but to save it must have something resonating. It also means they are interested in going back later to that particular content.

And when a person forwards your post to a colleague or friend in a personal inbox, that is high trust. It is the online word-of-mouth endorsement.

Here’s why that matters for you:

• Deeper audience understanding: Saves highlight evergreen or valuable content, while Sends show share-worthy insights.
• Smarter content planning: You’ll know what format (infographics, tips, personal stories) drives the most action.
• More authentic engagement tracking: Likes and comments don’t always tell the full story; these metrics do.

How to Use Saves and Sends to Your Advantage?

These new LinkedIn post insights aren’t just “nice-to-know” numbers. They can actively shape your strategy.

• Spot your evergreen content

If your posts with checklists, templates, or career advice get saved often, that’s your cue to make more resources.

• Identify shareable formats

If posts with stats, short case studies, or bite-sized insights get sent around, you’ve cracked the formula for share-worthy content.

• Double down on relevance

Look for patterns. Are your saved posts mostly about leadership? Have you sent posts about industry trends? Use that to refine your niche.

• Track private engagement

Remember, not all conversations happen in public comments. Sends reveal behind-the-scenes conversations your content is sparking.

Real-Life Examples

Let’s make it real with some examples.

• A leadership coach posts a “5-Step Morning Routine for CEOs.”

It racks up Saves. That means people want to revisit it daily or share it with their teams.

• A marketer shares “The Latest LinkedIn Algorithm Hacks.”

It gets Sends. That’s colleagues sharing it privately: “Hey, check this out for our campaign.”

• A recruiter posts “Top 10 Interview Questions in 2025.”

Both Saves and Sends climb. Candidates want to prepare, and recruiters want to forward it to their networks.

That’s the power of these new insights: they tell you not just if people saw your post, but if they valued it enough to take action.

Why Engagement Tracking is Evolving?

Social platforms are moving past “vanity metrics.” LinkedIn post insights update reflects a bigger trend: tracking quality engagement instead of just volume.

Here’s why:

• Users are more selective with their interactions.
• Private sharing (like DMs) is on the rise.
• Value-driven content matters more than ever.

By surfacing Saves and Sends, LinkedIn is helping creators, professionals, and brands measure true impact, not just fleeting attention.

Also Read: LinkedIn’s Algorithm Works Just Fine, You’re Just Using It Wrong

Pro Tips to Boost Your Saves and Sends

Want to see these numbers climb? Try these simple strategies:

• Create evergreen resources: Think templates, checklists, guides, and frameworks people will want to bookmark.
• Be share-worthy: Share insights, stats, or stories that spark conversations worth passing along in private chats.
• Use visuals: Infographics, carousels, and slides are highly “saveable” formats.
• End with a takeaway: A clear, actionable point increases the chance your content will be saved or sent.
• Test and refine: Use the data to double down on what works.

The Bigger Picture

LinkedIn currently has a membership of more than 1.2 billion. The rivalry for attention is high. However, these new measurements allow you to filter the noise and get down to what matters: the creation of content that resonates, endures, and spreads.

Once you have access to what is being saved and what is being sent, you are not guessing any longer; you are optimizing. That is what the difference is between posting and building your influence in a way that is strategic.

Conclusion

The recent update of LinkedIn to post insights, which added Saves and Sends, is not a simple dashboard update. It is a move in the right direction of smarter, human-centered engagement tracking.

Listening to what people save or share privately will not only help you perfect your content but also enhance your presence as a creator, leader, or brand.

Since at the end of the day, LinkedIn is not only about being seen but being remembered and recommended.

FAQs

What is the new Saves metric on LinkedIn?

It measures how many users bookmarked your post, showing content they found valuable enough to revisit later.

What does Sends represent in LinkedIn post insights?

Sends count how many times your post was shared privately through LinkedIn direct messages.

Where can I view Saves and Sends data?

You’ll find them under the “Social engagement” section in your Content Insights dashboard.

How do Saves and Sends improve engagement tracking?

They provide a deeper look at private and lasting interactions, beyond surface-level likes or comments.

How can these metrics shape my LinkedIn strategy?

They reveal which content formats spark long-term value or private sharing, helping you refine topics and build stronger audience connections.