What Is the Best Time to Post on LinkedIn in 2025?

Looking to boost your LinkedIn post reach and engagement? One factor determines everything: time.

Regardless of your role—marketer, thought leader, recruiter, or job seeker—maximizing your timing can greatly increase visibility, engagement, and lead opportunity. Let’s dive in.

Why Posting Time on LinkedIn Matters

LinkedIn is not just another social media platform — it’s a professional engagement powerhouse. And just like business hours matter in the real world, they matter here too.

According to Sprout Social and HubSpot:

• Posts published at peak times can get 2x more engagement
• Timing influences visibility in the LinkedIn feed algorithm
• 75% of professionals engage with posts during work hours

Best Days to Post on LinkedIn in 2025

The mid-week sweet spot is still your best bet:

Avoid Mondays and Fridays:

• Mondays = back-to-work overwhelm
• Fridays = weekend mindset, lower focus

Best Time to Post on LinkedIn (2025 Updated)

Time of day is just as important as the day of week.

Local Time Zones Matter: Always adjust your scheduling to the timezone of your audience (e.g., IST for India, CET for Europe).

Worst Times to Post on LinkedIn

Certain timeframes yield very little interaction. Avoid these to protect your reach:

• After 9:00 PM, Most professionals are offline
• Weekends – Engagement drops by up to 60%
• Public holidays – Low B2B traffic and visibility

Unless you’re targeting freelancers or a global market, skip weekend posting.

How to Find Your Best LinkedIn Post Time

While these guidelines help most people, your audience may behave differently. Here’s how to personalize:

Step-by-Step:

• Track post performance using LinkedIn analytics (impressions, clicks, engagement)
• Post at different times over 2–3 weeks (e.g., 8 AM, 10 AM, 12 PM)
• Record results in a spreadsheet or planner
• Spot trends (which days and times yield the most likes/comments)
• Double down on what works

Pro Tip: Use tools like Buffer, Hootsuite, or LinkedIn’s native scheduling to auto-publish at your best times.

Quick Engagement Data: What the Research Says

Let’s break it down with data from 2024–2025 industry insights:

Source: Hootsuite, HubSpot, and Social Media Examiner Reports

LinkedIn Posting Strategy Tips

To make the most of your posting schedule:

• Batch creates your content weekly.
• Schedule it in advance based on top-performing time slots.
• Use hooks in the first 2 lines of your posts to stop the scroll.
• Mix post types – carousels, videos, text posts, polls.

Bonus: Don’t just post. Engage with other people’s posts right before and after posting to increase visibility.

Conclusion: Timing = Visibility on LinkedIn

If your content isn’t performing, it may not be the content — it could be the clock.

In 2025, your winning formula for LinkedIn success is:

• Engaging Content + Strategic Timing = Maximum Reach
• Stick to Tuesday–Thursday, post between 8 AM and 1 PM, and keep tracking your results. The more data you gather, the sharper your posting instincts will be

FAQs About the Best Time to Post on LinkedIn

Q1. When is the best posting moment on LinkedIn on Monday?

A: 8:00–10:00 AM. Keep it warm and minimalistic, positive, and short to settle into the workweek.

Q2. What time should I post so that I have maximum views?

A: The golden window between 8:00-11:00 on Tues/ Wednes/ Thurs.

Q3. What is LinkedIn’s “golden hour”?

A: The 8–10 AM slot is often considered the golden hour due to peak user activity.

Q4. Should I post on weekends?

A: Not recommended unless targeting a specific audience (e.g., freelancers, international readers).

Q5. Does timing really impact engagement?

A: Absolutely. Posting at the right time boosts exposure, impressions, and LinkedIn algorithm reach.