How to Advertise on Facebook? A Beginner's Guide for 2025

In case you have been waiting for how to reach more people with your brand, advertising on Facebook is a good beginning. Facebook has more than 2.9 billion monthly active users already – it is one of the biggest opportunities for businesses of all sizes to reach their audience, find leads and convert them into sales.

Keep reading as we discuss how one can advertise on the Facebook platform step by step, the cost of advertisement and some simple tips to make the ad look attractive. As a small business owner or a freelancer, you will have a real idea of what Facebook marketing is all about by the end of this blog ,along with the knowledge on where to start as of this moment.

Why Must You Think of Advertising on Facebook?

Facebook advertising is not only about the popularity of the post. It is a strong instrument to build your enterprise. The targeting system of Facebook is one of the most developed ones, which allows you to target the audience by their age, geographical location, interests, behaviours, and even their past interaction with your business.

Also Read: How to Create a Facebook Business Page: Step-by-Step Guide

What makes Facebook ads so successful?

FB ads are successful because of different factors as mentioned below:

Strict targeting: Run your advertisement only to the people you want.
Affordable plans: You can begin with as low as $1/day.
Various forms: Employ videos, pictures, PowerPoint sessions, carousels and others.
Measurable outcomes: The trials can track the results and make them measurable.

Step-by-Step Guide to Advertise on Facebook

1. Create Your Facebook Business Page
Before making advertising on Facebook, you will require a Facebook Business Page. This is your ad source and your brand on the platform. It is no cost to make and only requires a few minutes.

2. Ads manager Meta
Every Facebook advertisement is made using the Meta Ads Manager, which allows you to be fully in charge of your campaigns. It is available on your Facebook account or directly at https://adsmanager.facebook.com.

3. Select Your Goal
Facebook allows you to choose between several options, such as:

Brand awareness
Website traffic
Reactions (likes, shares, comments)
Leads (submitted forms)
Sales or conversions

Select the one which fits with your business objective.

4. Identify Your Ideal Customer
This is where Facebook marketing comes into play. You may target your advertisements on:

Location
Gender and age
Interests and behaviours
Device usage
Custom audiences (e.g., individuals who visited your site)
Lookalike audiences (individuals like your current customers)

The more effectively you target, the more effective your ad will be.

5. Budget and Schedule
In Facebook advertising, the cost is flexible. You could choose a daily or lifetime budget. Facebook will never exhaust your budget. You can also choose when you want your ad to be shown, such as only during business hours or during the weekend.

6. Select Your Ad Type
Facebook has various ad formats, including:

Image advertisements: Informative and efficient.
Video advertisements: Excellent at telling a story.
Carousel ads: Several images /videos on one ad.
Collection ads: Present products to mobile users.
Slideshow advertisements: Lite video-esque adventure.

Choose what suits your message best.

7. Write Your Ad Copy
Within your ad, you should have:

Precise headline
Eye-catching visuals
A brief, interesting explanation
A call-to-action (CTA) such as shop now or learn more

Ensure that what you are writing is addressing the needs of your audience.

8. Review and Publish
When you are satisfied with your ad, press the button Publish. Facebook will also check it (it normally takes less than 24 hours), and once it has been approved, it will begin to run according to your schedule.

Also Read: How to Use the Facebook Ads Library to Keep an Eye on the Competitors?

What is the Cost of Advertising on Facebook?

Facebook advertisement cost is dependent on factors including:

Your target customers
Your ad quality and relevance
Your bidding strategy
The time of the year (e.g. holidays are more costly)

Average paid per-click costs are between 0.50 to 2.00 dollars. The nice thing is – you manage the budget. Begin with low investment, A/B test your adverts and ramp up when you have identified a winner.

Spy Smarter with Facebook Ads Library

You are curious to know what your competitors are up to? See the Facebook Ads Library. It is a search engine that provides free information on all the ads that are active on Facebook and Instagram. You may search by keyword, brand name or even page ID.

It is a goldmine of Facebook marketing insights. You may observe ad copy, visual objects and even the duration of advertisements.

Facebook Ads Tips to Make Them Work

Advertising on Facebook can be made to work the best for you with top tips mentioned below:

A/B test: Use different headlines, images, and call to action.
Make use of video: It attracts attention quickly.
Make it mobile: The majority access Facebook on handsets.
Retarget users: Targeted advertising to users who have already visited your site.
Track your performance: Use Meta Pixel to track conversions.

The more data you collect, the wiser your future advertisements will appear.

Also Read: Best Facebook Marketing

Conclusion

It is high time that you got down to doing it, as you know how to advertise on Facebook. Start with the footsteps, keep consistent and never cease knowing about your results. It is important to remember that advertising on Facebook is not a single state; it is a long-term investment in your brand’s appearance and sales.

Whether you wish to market your services, introduce a product, or establish an online business, Facebook marketing is a guaranteed success in 2025 and beyond.

FAQs

How much is the cheapest Facebook advertising?

Advertising on Facebook operates on a small budget with as little as 1 dollar per day, making it affordable to any business or creator.

Is it possible to advertise without a Facebook Business Page?

No, it needs a Facebook Business Page to run ads. You can easily and freely set it up before you roll out your campaigns.

What do I do to view the ads of my competitor?

To get an idea of any brand’s creativity and/or inspiration and/or ideas to use in your strategy, use the Facebook Ads Library to see all the active ads of other brands.