Influencer Rate Card in 2025

An influencer rate card is created by influencers who have a creative way to reach their audience, thereby enhancing the brand’s engagement. The brand also creates it internally to analyze different influencers. 

As a role of influencer marketing strategy that enables you to reach multiple audiences simultaneously, you should also implement it for your brand. 

Keep reading to find out about the cost of influencer marketing, rate card, and more. 

What is an influencer rate card?

The influencer rate card precisely means what it intends: a document outlining the fees for influencers’ services. This rate card, also referred to as the creator card, outlines the costs for various content types and social media channels. 

Check out more details below:

• Prices: Any post, Instagram story, or video costs. 
• Platforms: The social media apps used by the creator and the rate differences. 
• Metrics: Key metrics include engagement rate, follower count, and clicks. 
• Packages: A package bundle for multiple posts and collaborations. 

Creators create their rate cards to offer their fees, but social media marketing teams make an internal social media rate card or sheet to analyse different partnerships with influencers. 

Also Read: Influencer Marketing Costs Are Rising… But So Are the Results

How much do influencers make per post?

Influencers are paid via different methods; however, the most common is to pay for each post. If you’re looking for influencer marketing, consider paying per post. The budget will vary based on different factors like:

• Type of influencer 
• Following the size of the influencer 
• The primary platform used by influencers

Check out below for the top five social media platforms that are mostly used for influencer marketing:

Instagram influencer price

Influencers on Instagram can help your brand reach more followers by simply sharing about your products or services on their daily stories. They will also collaborate with your brand account to drive more followers. 

The approximate rate for an Instagram influencer is $100 per 10,000 followers. However, the Instagram influencer rates can vary depending on the number of posts, the value brought by the influencer’s audience to your brand, as well as other factors such as production expenses or exclusivity rights. 

Check out the approximate sponsored Instagram post costs breakdown below:

Instagram Reels have similar pricing, ranging from $100 to over $7,000, based on account reach. Stories are priced much lower, i.e., $50 to more than $1,250. 

Based on various data, micro and mid-tier influencers are currently in the highest demand. At the same time, the rates of mega influencers have seen a decline in recent years. 

Also Read: Best Influencer Analytics Tools in 2025

TikTok influencer price 

TikTok influencers are paid an average of $2,700 for a sponsored TikTok video. However, the influencer rates are based on different factors. Check out the influencer rate card for TikTok below:

As TikTok has gained popularity, the most macro and mega influencers have amassed millions of followers, who are not celebrities, but rather ordinary people engaging with and watching their videos. These influencers also make $10,000 per post. 

YouTube influencer price 

Brand promotions have the most opportunities with the YouTuber influencers. As the YT videos have the chance of retaining attention for long periods, even the YT rates are higher than the Instagram influencer rates. 

Check out the pricing for YT influencers:

While some influencers on YouTube consider their rates based on the views of a video or an ad segment within a video. The price also varies based on the content type requirement of a brand. 

How to find influencers within your budget?

While sorting out the influencers for your brand, which is also within your budget, you must keep the following pointers in mind:

• Demographics: Influencers must be sorted based on the geographical location of your target audience. Also, don’t miss out on checking the account size of influencers, along with their engagement rate, by the geographic spread of their audience. 
• Sponsored post engagement: Most of the time, organic content takes precedence over sponsored posts, so the popularity of organic posts often determines the pay. 
• Follower growth: Influencers with high-growth following are what most brands need. So, their reach is enhanced across their audiences. 
• Bots: Be aware of bots or fake influencers who generate fake engagement by purchasing followers. 

Also Read: How to Choose the Right Influencer Marketing Platform in 2025?

Conclusion

Influencer charts for rates are most required by brands to fuel their digital presence and enhance engagement. 

So, whether you, as a brand, are looking for a long-lasting partnership or event-based influencer marketing, remember to lock in influencers who can effectively communicate your brand’s message and services to the audience. 

Also, connect and have different influencers on your top list to finalise the top ones. Research influencers beforehand to find those with their rate cards. 

FAQs

How to make a rate card for an influencer?

To create an influencer rate card internally in an organization, you need the name of the influencer, their bio, target audience, niche, payment terms, social media networks, and more. 

How to calculate rate card influencer?

Step 1. Calculate the influencer’s engagement rate. 

Step 2. Then analyse the influencer’s pay based on the engagement rate. 

Step 3. Compare it to industry standards. 

How are influencers paid?

Influencers are either paid for sponsored content or given free products. 

What are the rates for influencers?

The influencer rates are based on their type, social media channels, content type, and other factors. 

Who is the highest paid influencer?

Cristiano Ronaldo is the most followed on Instagram and has been the highest-earning influencer.